Get 50% off your first month this Easter. 8+ phonics books delivered, from £6.99 Easter Sale: first month only £6.99

Easter eggs illustration
Sound of the day

Sound of the day

Pick one sound and spend the day noticing it everywhere — on signs, packets, toys, and out in the world. Quick to set up, surprisingly addictive.

Phonics & Sounds Ages 3-5 Medium energy 0-10 mins

Goal

Help your child notice sounds in everyday life — building phonemic awareness without needing to sit down and "do phonics".

You'll need

Just a focus sound — like sh or ee — and your normal day.

How to do it

Pick a sound in the morning. Say it together clearly: sh, ee, m — whatever you're working on. That's your sound of the day.

Then just keep going with your normal day. Whenever you spot it — on a cereal box, a road sign, a shop name, a toy — point it out and say the sound together. Let your child spot them too and make a fuss when they do.

By the end of the day, you'll have done phonics practice a dozen times without sitting down once. That's the magic of making it ambient rather than formal.